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New Year's Eve in Times Square
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New Year's Eve in Times Square

Celebrate
in NYC

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

LUMA Hotel Times Square has designed the best of all bucket-list celebrations, whether you want to join the revelry in the streets or stay tucked away with a private view of the ball drop from your Skyline View guest room or suite. Either way, the spectacular New Year's Eve party at AperiBar is not to be missed, with a festive holiday dinner also available earlier in the day.

The "We're All In" Package

The "We're All In" Package

Reserve our famous "Ball Drop" room with a clear rear view of Times Square and get access to our exclusive party at AperiBar.

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The "Get Us to Midnight" Package

The "Get Us to Midnight" Package

Start the evening at our exclusive New Year's Eve Party, then head outside to join the Times Square revelry for the final countdown to 2026!

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Dinner at
Aperibar

Join us earlier in the day at AperiBar, for a festive holiday dinner. A limited a la carte menu will also be available.

If you are interested in purchasing tickets to the New Years Eve party at AperiBar but are not a hotel guest, please check back in December.

See the Menu
Dinner at<br />Aperibar

Stay in the
Action

Book a guest room for New Year's Eve and stay in the heart of the action!

Access to 42nd Street and the Times Square ball drop is provided only to party ticket holders. Hotel guests who don't attend the party will need to make their own magic!

Guaranteed ball-drop views are available only from Skyline King or Skyline Suite room categories.

Book Your Stay
Stay in the<br />Action

Reviews

“

Best Hotel

Thoroughly enjoyed my trip to NYC and Luma hotel. Staff were so friendly, rooms clean and restaurant delicious. Spent 4 days for a long weekend and loved every second. Perfectly located and close to trains and Bryant park. Try the Aperibar pizza!

AnaSofia (TripAdvisor, May 31, 2025)

“

Amazing!

We spend 7 nights in Luma hotel. The hotel is well placed near Times Square and Bryan Park. Close to the metro station.
The service was really good - special thanks to Russel and the team. Breakfast included is the good deal to start the day full of energy. Don't hesitate to book the Luma Hotel. It's a prefect place to stay if you visite New York.

Dimitri (Google, May 28, 2025)

“

Place to Stay if You Want to be Near Times Square

The rooms were nice and beds very comfortable. The staff was great! Very friendly and quick to respond. We had dinner one night at the restaurant in the hotel. The food was very good. The bar was also nice and the drinks were good. Overall, a very pleasant stay at Luma.

Yvette (TripAdvisor, June 3, 2025)

“

Hotel is in a great location with attractions and metro and bus stations nearby

The hotel is in a great location with attractions and metro and bus stations nearby. The staff were very friendly and helpful. The service was impeccable. The room and bathroom were modern, very clean and spacious. I would definitely stay here again.

Caxias (TripAdvisor, June 6, 2025)

“

A great experience, from beginning to end

I had such a great experience here from beginning to end. I was met with a smile, and my every need was catered to with cheer and kindness. I'd had a rough day of travel so the beautiful, clean and welcoming room was a blessing. It was comfortable and pleasant.

Miguel helped me in the lobby a number of times, and he never made my requests feel like a burden. He was fantastic, like all the other staff. I will certainly be coming back. Highly recommend!

Natasha (TripAdvisor, June 7, 2025)