Meet ALINA, Our Robot Butler
The Future of Hospitality, Right at Your Door.
NYC’s First Virtual Valet
Say hello to ALINA, LUMA Times Square's revolutionary hotel robot butler! Named after the ancient Greek word for "light," she's the first of her kind in the city, and illuminating the future of hotel service one seamless delivery at a time.
Meet Alina
ALINA transforms your stay into an effortlessly connected experience. Craving late-night snacks? Need fresh towels? Extra pillows for your streaming marathon? Simply place your request, and watch as ALINA gracefully glides through our halls, bringing exactly what you need directly to your door.
This isn't just about leading-edge tech. It's about reimagining service. ALINA represents our commitment to contactless convenience without sacrificing the personal touch that makes LUMA special. She's the perfect blend of innovation and thoughtful hospitality, ensuring our human team can focus on creating those memorable moments that matter most.
Whether you're a tech enthusiast fascinated by robotics or simply someone who appreciates next-level service, ALINA adds an unforgettable spark to your Times Square adventure. She's already capturing hearts on Instagram and earning coverage everywhere from The Daily Beast to Hotel Management Magazine.
Ready to meet the future? ALINA is waiting to serve you.